For Start-up Marketers: How to Grow Your Website through Social Media

As we all know, social media plays a big role in boosting your website's online presence. And considering the rapid increase of social media users, it requires more than mere random postings and shameless plug-ins. However, you can only achieve desirable quality traffic when you incorporate social networking websites such as Facebook, Twitter, LinkedIn, and other social platforms.

But let's face it! Using of social media is not just about posting or sharing your website online, you also have to think about how you can effectively and successful let your audience engage with your website. And mind you, it is not that easy as you think it is, especially when you don't know what and what not to do when it comes to social media sharing.

And if you are one of those beginners who are still struggling to keep up the pace socially, then you might want to refer these tips below on how you can effectively grow your website through the use of social media.

 

Choose the right platform

There are actually hundreds to thousands of social media platforms you can find online. That means, apart from Facebook, Twitter, LinkedIn, Google+, Instagram, and Youtube, there are still a lot of platforms you can use to promote your own brand. But there will always be a risk when you choose platforms that are not that popular for most audiences. You may get the low quality of traffic for your website when you use platforms that are not trustworthy enough to boost your website's online presence.

 

Use analytics

Basically, there are hundreds of tools to analyse your social media campaign where you can use. Take advantage of it. Using of analytics can help you determine which strategy is not effective when engaging your target audience.  Not just that, you can also monitor the behaviour of your target audience and use it to boost traffic.

 

Post timely

Again, it is not just about posting. You need to determine what day and time that is best for you to post your content or website. You can use analytics to know when most of your target audience are active online. If your audience is most likely active during Mondays through Fridays at around 10am and 4pm, then you might as well grab the chance to upload or share your content on that specific time.

 

Build a relationship

Obviously, your audience will not trust a particular website when they know nothing about it at all. That is why you need to get their interest and trust first before you dig into your main purpose why you want them to engage in your content or website. Basically, getting the trust of your target audience is not that hard as you think it is for as long as they know they can also get something out from it.

 

Use images

Having a mere text on your content is boring. Yes, you may have a great and engaging content, but including of good images can grab their attention immediately. As a marketer, you have to know that your audience will be more attracted to visuals than a mere text.  Additionally, you can also add some infographics on your content to make it clearer and easier for them to understand the context of your website.

When it comes to social media marketing, you have to treat it in a special way. When you have an attachment to it, you will strive hard to do the best you can do to effectively and successfully grab your target audience's attention. And mind you, it will definitely pay off.